“Click and Collect” service launched at the ESP Shopping Center in Ravenna
Il Centro ESP è il primo Centro Commerciale italiano ad offrire uno strumento di click and collect ai propri visitatori
IGD – Immobiliare Grande Distribuzione SIIQ S.p.A. and the tenant consortium at the ESP Shopping Center (Ravenna) are happy to announce the kick-off of the new “Click and Collect” service at the ESP Shopping Center, the first Italian center to offer this shopping option. The service is the product of an idea to blend e-commerce with the need to generate traffic in shopping malls based on the consumers’ openness to webrooming (gathering information online to then make purchases in stores).
More in detail, through the website of the ESP Center (http://www.centrocommercialeesp.it/ ), shoppers can access the “Click and Collect” portal where they will find all the products and services offered by the center’s tenants, trends and special offers available exclusively to portal users. Through the online portal customers may, therefore, reserve a product free of charge, pick it up and pay for it directly at the store at their convenience. Tenant participation has been good, with 40% of the retailers, both local partners and chains, on board.
This initiative is part of IGD’s broader innovation project, rooted in the need to transform the shopping experience in shopping centers leveraging on technology and multichannel strategies, exploring new formats and opportunities with a focus on the experience and convenience.