The IGD brand was born in 2000, at the same time as the company and the acronym IGD (Immobiliare Grande Distribuzione). The color, chosen from different shades of red, refers to its roots in cooperative organizations. In April 2008, as a result of the Company being recognized as a REIT or SIIQ (Società di Investimento Immobiliare Qutata), a new abbreviation became part of the logo.
In 2011 the pay-off SPACES TO BE LIVED IN was added to the logo. The pay-off reflects the concept that the shopping center, in addition to satisfying basic consumer needs, should also provide the visitor with cultural encounters, entertainment and stimulating leisure time activities. An English and an Italian version of the new brand was developed in order to meet the needs of our international stakeholders and engage the biggest audience possible.
As a result of the focus on the sustainability of its business, in 2013 IGD launched a new logo “IGD SIIQ – GREEN SPACES TO BE LIVED IN”. Both the pay-off and the image highlight the focus on the environment: the first, in fact, refers to and contextualizes the company’s pay-off “Spaces to be lived in”, while the bricks depicted in the second recall the company’s core business focused on shopping centers and the transformation of the letter “v” of “lived” into a pot in which a plant is growing draws attention to the environment. This logo is used in the corporate CSR documentation and in communications made by UNI EN ISO 14001 certified shopping centers.
In order to reinforce the perception that the 14 shopping centers in Romania are also managed as part of a single group, in 2011 the Winmarkt logo was revised in order to reflect the design of the IGD logo and convey a unified corporate image.