The events are an integral part of our philosophy: in 2019 we organized a total of 716 events in Italy with a total cost of over 3.8 million euro; in Romania, Winmarkt organized 115 events and campaigns with a total cost of 110 thousand euro.
For IGD marketing also means successfully combining commercial and social contexts in its centers
This is where the social role of the shopping center, which we summarize in our payoff “Spaces to be lived in” comes from: events represent the most important moment for social gatherings within the shopping centers. Therefore, each day we work to organize events of different types which focus on commercial aspects, as well as recreational/sporting, socially minded and regional initiatives. The calculation of the best mix of events is contained in the Marketing Plan which provides each shopping center with the corporate guidelines that have been adapted to reflect the needs and necessities specific to each region and competitive environment.