The world of retail and shopping is constantly changing, as are the layouts, role and content of the shopping centers. We believe that in the coming years finding ways to promote interaction and personalized relationships with visitors, as well as the integration of e-commerce, will be key.
Shopping centers will increasingly be more experience and shopping media oriented
For these reasons we developed a plan focused on innovation, designed to improve and personalize the visitors’ customer journey through experiences and initiatives which enhance the role of shopping centers as entertainment hubs and meeting places.
We structured our idea of shopping center around 6 key words:
We will work on the merchandise mix in our malls on order to provide visitors with products that better reflect current trends:
The spread of the Corona virus in the early months of 2020 has imposed new rules on the distancing between people that affect the management of spaces inside shopping centers; unlike previous years, in 2020 it was not possible to organize any type of event in our shopping malls.
IGD took action to ensure that all the people that work in the Shopping Centres could continue to be operational and that customers could visit the Shopping Centres in complete safety thanks to the adoption of safety measures such as the body temperature measurement at the entrance and staggered entries.
However scouting activities continued with the introduction of 18 new tenants in the Italian Shopping Malls.