Not only shopping: shopping centers also have a social function based on the needs of the local community, like becoming a stage for events. Our integrated approach to sustainability helps us to better meet the current and future needs of our customers, as well as the communities in which we are present. For this reason what we do is shaped by the philosophy that shopping centers are “Spaces to be lived in”.
Restyling, rich schedule of events, focus on the local community, use of new technologies, ongoing dialogue with our visitors and tenants: these are the keys to the success of our Spaces to be lived in.
The surveys we conduct indicate that our visitors are not looking just for shopping at the shopping center, but they also want to find meeting places, entertainment, restaurant services, and events which they can be a part of.
We work to always respond better to the needs of our visitors so that the experience is not limited to shopping.
We carefully develop a national marketing plan which calls for the organization of a number of events, based on the needs and characteristics of the local area. Each of our centers organized an average of 22 events in 2017.
The philosophy “Spaces to be lived in” also reflects the attention we pay to the needs of the local community. We work to meet the expectations of the communities in which we are present by: