Our innovative character

We evolve in step with the times to offer new experiences to visitors

Changes in lifestyles and consumer behaviours profoundly influence our work. Knowing how to interpret and manage new trends is a distinctive feature of our group. To this end, every day we commit to responding promptly to the needs of an increasingly informed public whose priorities are continually shifting.
We offer complete experience, combining shopping, entertainment, and services, customized for those who choose us every day.

Technology and the digital: the drivers of change

Keeping up with the times means investing in innovation.
We are driving a significant digital transformation across our Shopping Centers, aiming to establish a genuine ‘IGD Shopping Center Ecosystem’ where technology and relationships merge for the benefit of tenants and visitors.
Digital technologies are strategic tools for us: they help us better understand our audience, personalize their shopping and visiting experience, and make each center increasingly connected, efficient, and dynamic.

Every digital interaction is a source of valuable data.
We constantly analyses the data generated by our channels to better understand visitor behaviour, improve tenant performance, and make more effective strategic decisions.

“Digitalization is more than mere technological evolution for us: it is an investment that enables the development of increasingly intelligent, attractive, and sustainable Shopping Centers.”

The four pillars of our digital transformation

1.Consumer platforms and customer relationship management (CRM)

Through loyalty programs and personalized digital tools, we strengthen relationships with our visitors by offering exclusive benefits and tailored content. At the same time, we create new visibility opportunities for the tenants, who can reach a targeted and loyal audience.
Currently, 11 of our Centers already use a Loyalty App that allows customers to access promotions, discounts, and exclusive rewards for members as well as real-time updates on stores, services, and events.

	Centro Esp, Ravenna		Centro La Favorita, Mantova
	Centro Tiburtino, Roma		Centro d’Abruzzo, Chieti
	Centro Puntadiferro, Forlì		Centro Leonardo, Imola
	Porta a Mare Waterfront, Livorno		Centro Conè, Conegliano Veneto
	Centro Katanè, Catania		Centro Le Porte di Napoli, Napoli
	Centro Maremà, Grosseto

2. IGD connect: the platform for the Group’s tenants

By digitizing internal operations, we aim to simplify and streamline routine management while fostering solid and effective collaboration with our commercial partners. The IGD Connect platform, our new app dedicated to tenants, has been active in 28 centers since July 2025. It proved to be a useful tool for tenants in our centers, helping them stay up to date on the latest news, initiatives, and internal services.

3. Mall Media: solutions for dynamic and integrated communication

Within our centers, we also use dynamic and customized communication solutions to engage visitors at key moments in their purchasing journey. This offers tenants an additional opportunity, enabling them to rely on a wide array of integrated tools to disseminate their communications, both during the opening phase and throughout routine operations, and to promote their offering in a targeted and measurable way.

Possibilities range from Mall Domination, with high-impact visual elements such as posters, stickers, floor stickers, overhead advertising, and customization of escalators, to Digital Signage, with strategically placed digital displays and LED walls.

4. Digital presence: web and social media

Each Shopping Center serves as a go-to hub for its community, both physically and digitally.

Harnessing dedicated websites and social media channels, we establish genuine relational hubs that bolster the Center’s positioning and ties with local communities, driving footfall and engagement through targeted content, integrated campaigns, and cohesive narratives aligned with the reference target audience.

Synergy between physical shopping centers and e-commerce

The growth of online commerce has provided us with new opportunities to integrate different sales channels and offer customized services. Dedicated lockers within our Centers facilitate the collection of online purchases, combining e-commerce convenience with the physical presence of the store.

Our innovative character

We evolve in step with the times to offer new experiences to visitors

Technology and the digital: the drivers of change

The four pillars of our digital transformation

Synergy between physical shopping centers and e-commerce

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