The core business activity for the Group is Asset Management, which encompasses all freehold properties owned in Italy and Romania, along with a number of third-party assets. Our primary goal is to secure and increase the portfolio’s value in the medium to long term through active management of the properties, which must be kept as functional and flexible as possible, optimizing costs in line with the shopping center’s overall life cycle.
Our strength lies in the in-house, integrated management of all technical and operational activities, from leasing and rentals to retail and lease management.
We have been managing assets on behalf of third parties for over twenty years. This is a low-capital-intensity business, offering reasonable margins, and one in which we have consolidated experience thanks to our specialized personnel.
To strengthen this business, a new “Asset Services for Third Parties” business unit was established in 2024. It focuses on new development opportunities arising from the provision of real estate services to third parties, and on generating value from existing contracts.
With our new Services Business Unit, we aim to position ourselves on the retail market as a leading provider of asset management and other advanced services, expanding our network of managed assets.
Thanks to our extensive experience in managing shopping centers, we have acquired unique expertise that guarantees a high level of professionalism in all areas of asset management.
We design and plan all extraordinary maintenance projects, as well as restylings, renovations, and remodelling of spaces within the centers, with a view to meeting innovation, profitability, and sustainability demands.
We oversee all facility management activities related to the preparation of the centers’ marketing plans and the organization and management of activities that are essential to their effective operation, such as security, cleaning, and routine maintenance. We also perform pilotage activities, including design and supervision of the work required to carry out the stores’ fit outs.
We analyse the catchment area, location, and competitive environment of each shopping center to identify the right merchandising mix that best meets the visitors’ needs. Through careful management of turnover, we seize the opportunity to adapt the malls’ commercial offerings to new consumer trends and select tenants with the best sales potential and reliability.
We define, stipulate, and manage contracts with the tenants in all the shopping centers we manage.
We organize events that can attract significant numbers of people, designed to entertain and retain visitors to shopping malls. We promote initiatives to engage the local area and community. We are committed to developing omnichannel strategies, based on the integration of physical and digital components, to create a seamless and engaging customer journey that can respond to new consumer habits.
