Retailers are the tenants of the retail spaces within our shopping centers. They regularly meet with IGD’s leasing department to monitor economic trends, marketing activities, and the overall management of the center. The objective is to ensure profitable returns for them and generate positive results for IGD.
Our strength is offering tenants access to an extensive network of 45 owned malls, as well as 2 master leased centers and 27 managed centers, to expand and diversify their business
IGD acts not only as a landlord, but also as a strategic partner that creates integrated programs, offering a comprehensive ecosystem of opportunities to improve their performance in terms of turnover.
The relationship with tenants is increasingly focused on establishing strong and qualified long-term partnerships. These are characterized by greater contractual flexibility and a customized approach for tenants and locations, enriching lease contracts with high value-added real estate services, digital tools, and communication opportunities.
This new approach allows us to fully exploit the potential of our shopping centers, which will more and more become places where visitors can enjoy a variety of integrated and immersive experiences. Furthermore, as property owners who market and contextually manage our own assets, we follow the entire life cycle of the shopping center, ensuring that tenants have IGD as their one and only point of contact.
As of 31 December 2024, IGD had over 1,350 contracts in place in Italy with a total of 660 tenants. The degree of concentration of the tenants that have a significant impact on IGD’s rental revenues is limited: the top 10 operators account for approximately 19% of total mall rental income.
In Italian malls, international brands represent approximately 43% of tenants’ sales. The largest share corresponds to national brands (47%), while local brands represent 10%.
The merchandising mix – i.e the retail offer – of our malls in Italy has changed over time. The layout has evolved from a traditional configuration with a corridor of shops complementing the food anchor to a more sophisticated setup where major brands guide the flow of visitors. Shoppers navigate through sections dedicated to clothing, electronics, dining, entertainment, services, household items, personal care, and leisure, with a growing emphasis on the health and well-being of their pets
We are working to transform the shopping center into a meeting and gathering place, a go-to destination for the local community. This vision is reflected in the curated introduction of brands that prioritise real-world experiences over virtual ones. We are in the process of developing an innovative food court concept as an experiential environment with an emphasis on social interactions. The food court is increasingly perceived as a living area designed to cater to the multiple needs of the visitors, moving away from its traditional function as a mere eating area. Rather, it is becoming a place to unwind, host short business meetings, enjoy a quiet seated lunch or take a break to recharge smartphones and tablets.
At 31 December 2024, IGD had over 590 active contracts across shopping centers in Romania. The degree of concentration of tenants that have a significant impact on IGD’s rental revenues is limited: the top 10 tenants account for approximately 38.2% of total mall rental income. In Romanian malls, international brands represent 36% of tenants’ sales.
In recent years, Winmarkt has pursued a policy of renewing its merchandising and tenant mix, consistently aiming to include international brands that can improve its malls’ attractiveness. Furthermore, it advanced a project repurposing the upper levels of its shopping centers as offices and service-related offerings.
