La Favorita Shopping Center inaugurated in 1998, while IGD acquired it in 2018, and is located in a strategic position near the city of Mantua, in a uncompetitive area. It’s a center with a dated look, albeit in good condition, this is why we decided to proceed with a total change of image, especially in the exteriors, to make it more attractive and functional. The proximity to a multiplex cinema suggested the need to create a synergy that is expressed in the construction of a physical connection (covered shelter) with the center and a new outdoor food court that can also be used in the evening by cinema users.
The design studio identified for the restyling is the architect Emanuele Altea, former designer of the restyling of the Darsena Shopping Center in Ferrara. The theme of water was chosen for the restyling project because Mantua is the city of the three lakes, surrounded on three sides by the Mincio river. The colors, reflections and shapes of the water are the ideas developed at 360 degrees in the project from the use of materials that let the light pass through, creating geometries, transparencies and lightness, from the choice of furnishings and lighting. The project also includes energy efficiency interventions such as the complete relamping of the mall with the introduction of LED lighting and the installation of photovoltaic panels to cover the outdoor parking area. The construction of a new outdoor green area is also planned.
After the suspension due to the spread of the Covid-19 pandemic, design activities resumed in the second half of 2020 and works will begin by the end of 2021. The project is expected to be completed by the end of 2022.